HubSpot admin consultant & marketing ops expert

Hello, I’m Casey Hawkins,

a HubSpot consultant and digital marketing strategist. I help businesses streamline their marketing systems, automate workflows, and get the most out of HubSpot. From CRM management to advanced reporting and automation, I make HubSpot work for you—so your team can focus on what matters most.

Optimize, automate, and grow with expert HubSpot guidance.

Let's Get Started

I launched my independent consulting business from my sailboat–

drawn to the flexibility and freedom that consulting provides. Spending a year as a liveaboard sailor taught me adaptability, resilience, and the importance of having the right tools—skills that serve me well in marketing operations today.

Now back on land, my greyhound, Frank, keeps the office running with his high standards (and even higher demands). When I'm not optimizing HubSpot, you'll find me running—because I believe in training, endurance, and playing the long game.

Navigating marketing challenges is a lot like sailing: success comes from strategy, preparation, and knowing when to adjust course.

Shall We Set Sail?

Guiding you to smoother, more effective strategies

Your compass for HubSpot efficiency

Marketing Automation

Save time, reduce manual tasks, and improve customer engagement with tailored marketing automation.

Inbound Marketing Strategy

Attract, engage, and delight your audience with a personalized inbound marketing strategy.

Custom Solutions

From CRM integrations to sales enablement, I’ll create solutions that fit your unique business needs.

Sales Enablement Solutions

Equip your team with the tools and strategies they need to close deals faster and more effectively with optimized HubSpot solutions.

Equipped for Smooth Sailing

Set Sail for Success

Partnering with brands that strive for innovation, growth, and excellence in every step of their journey. Together, we create strategies that deliver measurable results and lasting impact.

What sets Casey apart is not just her technical expertise but her responsiveness and transparency. She’s always upfront about pricing and her bandwidth, which makes collaboration seamless. No matter the challenge, she goes above and beyond to deliver solutions that drive results.

Corrine Hurt

Dark Matter

Casey is an absolute rock star! We hired her to support our HubSpot/Digital marketing campaigns, but her role grew significantly due to her diverse skillset and desire for results. Her ability to complete tasks, suggest alternative options, and consistently be one-step ahead of me was a breath of fresh air.

Jessica Ballash

Casey is 1) a great listener. She understands the ask the first time, 2) a great problem solver. I never heard the word 'no'. Instead, she'll always say 'what about this? 3) So organized, and laser focused on results! Weekly updates, account optimization plans scheduled two quarters ahead, reporting any way I asked for it.

Trisha Merriam

Casey is the person who always finds time to share insights, help others navigate challenges, and introduce the right people at the right time. She's an invaluable resource.

Becka Dente

Purple Insights