Free Email Domain Exclusion List

Benefits

• Captures wider audience for B2C-focused initiatives
• Enables outreach to individual decision-makers without corporate emails
• Maintains complete database for comprehensive analytics

Challenges

• Harder to identify high-quality, business-intent leads
• Dilutes database insights and can skew marketing metrics
• Often associated with spam, potentially reducing email deliverability rates

Strategic Value of Filtering

• Improved Data Quality: Filter out lower-intent contacts for better segmentation and more accurate reporting on your B2B marketing effectiveness.
• Email Strategy Optimization: Focus campaigns on verified business emails to reach actual decision-makers within your target organizations.
• Targeted Engagement Approach: Create separate, appropriately tailored follow-up strategies for free domain users versus business domain contacts.

Implementation in HubSpot

1. Create Contact List

• Navigate to Contacts > Lists > Create List
• Select "Create a contact-based list"
• Name your list (e.g., "Free Email Domain Contacts")

2. Apply Email Domain Filter

• Click "Add filter"
• Select Contact Properties > Email Domain
• Keep the default "is equal to any of" operator
• Paste list of free domains with semicolons from columns A & B of the spreadsheet

3. Save & Analyze List

• Review the filtered contacts to understand the composition of your database

Resources to Get Started

Create your own list in minutes!

Free Domain Exclusion Spreadsheet

Prefer a walkthrough? Watch this 2-minute video tutorial.